Ivey Business School (Canada)
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Lululemon Athletica: Driving Global Growth
Heechun KimCase IVEY-W29942-EStrategyLululemon Athletica Inc. was a Canadian multinational athletic apparel company for women and men. Founded Vancouver in 1998, the company ended fiscal year 2020 with a strong performance, bringing in over US$4.4 billion in annual sales. However, with only 14 per cent of its sales coming from international markets outside North America, the company’s priorities for 2021 and beyond included global expansion. As of February 2021, the new executive vi...Starting at €8.20