IESE (España)
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Unconventional Monetary Policy After the Financial Crisis of 2007/2008
Mueller-Frank, ManuelCase ECON-423-EEconomicsThis case concerns the monetary response from central banks to the financial crisis of 2007-2008. We focus on the case of the U.S. The case discusses the conventional interest rate policy employed, as well as the unconventional policy of quantitative easing. It gives a summary of the objectives behind these measures and the concerns they faced at the time.Starting at €8.20
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Deadly Advertising: The Tobacco Case (B)
Olale, Esther; Vaccaro, AntoninoCase BE-177-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €5.74
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The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20
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Movies online (B)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-278-EDecision Analysis, EconomicsPart (B) describes how to fit a lognormal distribution to the five percentiles given in Part (A) of the case. Given this lognormal distribution, a straightforward Monte-Carlo simulation model can be implemented to find the alternative with the smallest expected cost.Starting at €5.74
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Movies online (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277-EDecision Analysis, EconomicsA futuristic situation is envisioned where a provider of movies online has to negotiate with a studio the distribution of a movie. The decision boils down to the choice between two alternative license arrangements: a fixed payment and a variable payment. The variable payment requires the elicitation of the (continuous) probability distribution of sales by means of five percentiles.Starting at €8.20
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Deadly Advertising: The Tobacco Case (A)
Olale, Esther; Vaccaro, AntoninoCase BE-176-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €8.20
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A Walk Through the United States
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374-EDecision Analysis, EconomicsThe case presents the well-known traveling salesman problem in the context of having to visit 48 U.S. State Capitals.Starting at €8.20
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FeelGood Pharmaceuticals
Esmanhoto L. G.; Pipkins S.; Pipkins L.; Baucells Alibés, ManelCase AD-293-EDecision Analysis, EconomicsUse of integer programming to take advantage of volume discounts of providers, while satisfying quality and volume contraints.Starting at €8.20
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The Clinton Economic Program
Canals, JordiCase ASE-297-EEconomicsThis case sets the ground for a discussion of the main problems of the US economy in the 1990s and the new economic plan designed by President Clinton.Starting at €8.20
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Trump, Powell, and the US Current Account
Talamàs Vilardaga, EduardCase ECON-432-EEconomicsThis case discusses the main macroeconomic policy decisions taken during the first years of the Trump administration.Starting at €8.20