Ivey Business School (Canada)
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Grameen America: Lifting America Campaign under Lockdown
Lee Watkiss; Jayshree BhargavaCase IVEY-W25825-EStrategyBy early 2020, Mindee Barham, vice-president of development at the microfinancing organization Grameen America, which focused on empowering low-income female entrepreneurs by offering them microloans to develop and grow their own businesses, had overseen the successful implementation of the first year of Grameen America’s ten-year Lifting America campaign for strategic growth. This campaign was intended to increase membership to 400,000 people; t...Starting at €8.20