IESE (España)
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Grupo DKV: realmente interesados en tí
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343Knowledge and Communication, Marketing, StrategyEl caso describe la estrategia de Dirección por Reputación que el Grupo DKV ha estado utilizando en el mercado español. Esta estrategia de dirección ha ayudado a la compañía a establecer un posicionamiento competitivo único dentro del copado mercado de seguros de salud, consiguiendo las mejores tasas de crecimiento de la industria en los últimos años. Con la ayuda de datos exhaustivos, el caso explica cómo se desarrolló e implementó este estilo d...Starting at €8.20
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Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330-EEntrepreneurship, Finance, StrategyThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Starting at €8.20
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Repsol: Repsol International Finance, B.V. XS0933604943
Hernández Castells, Eva; Suárez, José Luis; Rahnema Alavi, AhmadCase F-907Finance, StrategyA principios del año 2013 Repsol se enfrentaba a una situación complicada. La expropiación de su filial YPF por parte del Gobierno argentino el año anterior había producido un empeoramiento en su situación financiera, llevando a las agencias de rating a reducir su calificación crediticia. La compañía había reaccionado inmediatamente con un plan estratégico que contemplaba diversas medidas con el objetivo de recuperar el equilibrio del balance, en...Starting at €8.20
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DKV Group: Truly Interested in You - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacTeaching Note MT-41-EKnowledge and Communication, Marketing, StrategyThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Starting at €0.00
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DKV Group: Truly Interested in You
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343-EKnowledge and Communication, Marketing, StrategyThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Starting at €8.20
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Oliver Conti - A Dream With a Glow
Oliver, Xavier; Fang, David; de Toro, Juan ManuelCase M-1327-EMarketing, Strategy"I need a game-changer," said Xavier. "Something to put Oliver Conti at the top of everyone's list. We're facing challenges at every step, and after 20 years a winery like ours should be seeing an annual profit of at least 250,000?. We've cut our costs to the absolute minimum, so we need to think of another way. Oliver Conti follows Dalí's example. We are inventors, so let's try to explore something new."Starting at €8.20
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Privalia: de private club a marca de moda
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330Entrepreneurship, Finance, StrategyEl comercio electrónico de moda tuvo como principal impulsor a los private clubs (un modelo de negocio iniciado por la francesa vente-privee en Francia en 2001). Por un lado, ayudaba a quitar el stock de las marcas de forma discreta y permitía a los clientes comprar productos de moda a grandes descuentos que no podían encontrar digitalmente de ninguna otra manera, ya que muchas marcas no disponían de comercio electrónico e, incluso, en algunos ca...Starting at €8.20
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Educo: Brand and Strategy in the Nonprofit Sector
Oliver, Xavier; Sastre Boquet, IsaacCase M-1390-ECorporate Governance, Marketing, StrategyThe executive committee of Educo, a children-focused development NGO, is discussing the draft of the Global Impact Framework that will guide the organization for the next 10 years. The case then explores the landscape of developmental NGOs in the 2020s, a landscape that is rapidly changing, forcing these organizations to rethink their objectives, how they raise funds, what programs carry out, and how they present themselves to the world. The c...Starting at €8.20
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Keeping an eye on the brand: Etnia Barcelona's retail strategy
Oliver, Xavier; Valentí, Albert; Isaac Sastre BoquetCase M-1407-EMarketing, StrategyEtnia is an eyewear brand known for its stylish designs, particularly of colorful high-quality sun and prescription glasses. After many years relying on a wholesale distribution model with a large international network of opticians, the company had launched its own retail activities in 2017 with a flagship store in downtown Barcelona, followed by an outlet store in the outskirts of the city two years after. Both stores had been successful, quickl...Starting at €8.20