IESE (España)
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Käthe Kruse: Una marca para el niño
Fité, Rosa María; Nueno, PedroCase E-60EntrepreneurshipEn 1989 dos empresarios compraron Käthe Kruse GmbH, una compañía conocida por sus muñecas de colección. Su objetivo era incrementar al máximo el valor de la compañía. Desde entonces la hicieron crecer potenciando las muñecas de juego e introduciendo, a lo largo de los años, nuevas líneas de producto. En 2003, Käthe Kruse comercializaba casi 2.000 referencias. Todos los productos se ajustaban a la filosofía original de Käthe Kruse, que se utilizab...Starting at €8.20
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Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCase E-60-EEntrepreneurshipIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Starting at €8.20
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Alessandro Mueller: How to Become an Entrepreneur by Making the Numbers Work
Ruman, Szczepan; Liechtenstein, HeinrichCase F-862-EEntrepreneurship, FinanceAlessandro leaned back in his chair. Through the windows of his home office in Aachen, Germany, he could already see the sunrise and he was not even close to making his buyout model work. Two days from now, on March 13, 2012, he had to deliver the model for this opportunity to his investors. But how could he get their desired IRR and at the same time maintain the stake he wanted to have in this investment? He put away a can of Coke that he was ab...Starting at €8.20