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Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre
Dolan, Robert J.Case HBS-518036-EMarketingWhen a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of the crisis. Amid the uncertainty of those first hours, the leadership team must make a range of decisions to orchestrate the company's response and manage the rest of its business. D...Starting at €8.20
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Analyzing Consumer Preferences (Spanish version)
Dolan, Robert J.Case HBS-503S27MarketingPresents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.Starting at €8.20
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Survey Research (Spanish version)
Dolan, Robert J.Case HBS-504S15Marketingproblem statement, questionnaire design, sampling, and data analysis.Starting at €8.20