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Tesco's Virtual Store: From South Korea to the United Kingdom
Mark B. Vandenbosch; Alina NastasoiuCase IVEY-9B14A010-EMarketing, StrategyAfter the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whethe...Starting at €8.20
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Launch of the Sony PlayStation 3
Gloria Barczak; David T.A. WesleyCase IVEY-9B07A014-EMarketing, StrategyThe PlayStation 3 (PS3) was the successor of the acclaimed PlayStation 2 (PS2), recognized as the world's best-selling video game console with more than 100 million units sold. The unprecedented display of enthusiasm for the PS3 suggested that Sony had another winner on its hands. The company projected sales of six million PS3 consoles worldwide between November 2006 and March 2007, a level that the PS2 took almost a year to reach. Sony's initial...Starting at €8.20