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Haidilao Catering: From a Hot Pot to Crisis Management
Chengli Shu; Shaoting ZhengCase IVEY-9B18A068-EEntrepreneurship, MarketingSichuan Haidilao Catering Co., Ltd. (Haidilao) was the leading hot pot company in the Chinese market and the largest hot pot chain of restaurants in the world. Haidilao was famous for its extraordinary customer service, which had made it a legend in the cStarting at €8.20