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Amancio Ortega: un emprendedor
Marín Ximénez, José Nicolás; Cifuentes, Martha Sofía; Hernández Velásquez, SantiagoCase INCAE-31162MarketingDe forma resumida, este caso presenta el éxito que Amancio Ortega logró gracias a su obra en Inditex (Zara), el modelo de negocios que desarrollo en la industria textil y las características humanas que han hecho de Amancio Ortega un gran hombre y un gran emprendedor.Starting at €8.20
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Sat & Co.: Market Orientation
Satyendra SinghCase IVEY-9B08A006-EEntrepreneurship, Marketing, StrategyThe Sat & Co. case demonstrates how market orientation can be achieved and how its implementation can lead to superior business performance in the context of the machine tool industry. Sat & Co. consisted of two divisions: the lathe division that manufactured the lathe machines, and the computer numerical control (CNC) division that assembled CNC machines. The capacity of both divisions was underutilized. The problem was that the lathe division m...Starting at €8.20