IESE (España)
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El Ganso Takes Flight (A)
Arana, Sergio; Echániz, Iñigo; Pascual, Julio; Prats, Mª JuliaCase E-159-EEntrepreneurshipÁlvaro and Clemente, two brothers from Madrid with entrepreneurial spirits and creative mentalities, created the clothing brand El Ganso. The brand has a young vibe, and made a place for itself in the Spanish fashion market by pinpointing a niche that no one had filled. In January 2006, "Jeremy Stanford" shoes arrived in Madrid. In the wake of their success, the brothers opened their first store in Madrid and El Ganso underwent a "growth spurt." ...Starting at €8.20
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El Ganso levanta el vuelo (A)
Arana, Sergio; Echániz, Iñigo; Pascual, Julio; Prats, Mª JuliaCase E-159EntrepreneurshipÁlvaro y Clemente, dos madrileños con alma emprendedora y mente creativa, crearon la marca de ropa El Ganso, con un toque juvenil, haciéndose un hueco en el mercado de la moda en España gracias a un nicho que nadie estaba cubriendo. En enero de 2006 llegaron a Madrid las zapatillas "Jeremy Stanford". Después de su éxito, abrieron su primera tienda en Madrid, y El Ganso "pegó el estirón". La última tienda abierta fue en 2012, en Carnaby Street, Lo...Starting at €8.20
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Unions and the Automotive Cluster in Catalonia
Blázquez, María Luisa; Ballarín Fredes, Eduardo; Subirà, AntoniCase DG-1465-EStrategyThis case presents the situation of the automotive cluster in Catalonia in 2003, and analyzes the role played by each of the cluster's agents, paying special attention to the unions. It describes how the unions evolved from a historical position of confrontation to much higher levels of cooperation. The case also analyzes the functioning of the automotive industry, the evolution of its competitive bases and the challenges posed for the Catalonia...Starting at €8.20
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The Long Process Toward Specialization in the Catalan Leather Industry (A)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1593-EInnovation and Change, StrategyThe leather industry had had more than five centuries of history in Catalonia.Spain was incurring the risk of being sanctioned by the European Union if it didn't adhere to strict environmental standards. However, industry representatives claimed to be at a disadvantage with respect to developing countries. The case explains the technical solution implemented in the 1990s. The answer Subirá found to the environmental dilemma was to develop a joint...Starting at €8.20
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Struggling with Competition in the Catalan Leather Industry (B)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1594-EInnovation and Change, StrategyFrom 2005 on, tanners from Igualada made a successful move from the traditional production of shoe soles to a new market of high-quality leather products sold to clients on the luxury market. However, the number of Chinese tanners had been growing at an increased rate during the previous years, and the Catalan companies knew that their shift to high-quality products would not provide long-term protection against their Chinese rivals.Starting at €5.74