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Tesco's Virtual Store: From South Korea to the United Kingdom
Mark B. Vandenbosch; Alina NastasoiuCase IVEY-9B14A010-EMarketing, StrategyAfter the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whethe...Starting at €8.20
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Helados Carvel - Desarrollo del Mercado de Beijing (Spanish version)
Mark B. Vandenbosch; Tom GleaveCase IVEY-9A99AS17Marketing, StrategyEl gerente de desarrollo de negocios de Carvel Asia Limited se encuentra tratando de determinar como incrementar la venta de tortas heladas. Para hacer esto, el necesita desarrollar un completo programa de marketing que incluya decisiones acerca de oferta de productos, precio, distribucion y promocion (las 4Ps en ingles).Starting at €8.20