IESE (España)
-
Incorporación a la empresa familiar (A)
Enrione A.; Gallo, Miguel Ángel; Ordax C.; Vera, Mari CarmenCase DG-1119StrategyEsta es la primera parte de un conjunto de casos sobre la incorporación a una empresa familiar. Esta parte describe tres situaciones diferentes de estudiantes de MBA que evalúan la posibilidad de incorporarse a una empresa familiar tras su graduación. Con la información disponible sobre las empresas y considerando sus respectivas trayectorias personales los candidatos deben tomar la decisión.Starting at €8.20
-
Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
-
Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Brazil)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PBMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
-
Gas Natural: mejorando la rentabilidad de Servigas
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234Marketing, Service and Operations ManagementMarta Muriel ha sido promocionada recientemente a directora de servicios residenciales con la tarea de mejorar la rentabilidad del servicio de mantenimiento domiciliario de la compañía, Servigas. Junto con su equipo evalúa cuatro propuestas que involucran tanto la reducción de costes como modificaciones en la calidad del servicio. Cada una de las acciones a seguir debe mantenerse en línea con los objetivos estratégicos de la compañía.Starting at €8.20
-
Gas Natural: Improving the Profitability of Servigas
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-EMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
-
Incorporación a la empresa familiar (B)
Enrione A.; Gallo, Miguel Ángel; Ordax C.; Vera, Mari CarmenCase DG-1120StrategyEsta es la segunda parte de un conjunto de casos sobre la incorporación a una empresa familiar. Se describen tres situaciones diferentes de estudiantes de MBA que deben tomar una decisión respecto a su incorporación a la empresas de sus familias. Las tres empresas aquí descritas presentan algunos problemas que pueden poner en juego el patrimonio familiar. Por este motivo, la eventual decisión de incorporarse a la empresa familiar debe ir acompaña...Starting at €5.74