IESE (España)
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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886-EService and Operations ManagementThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Starting at €8.20
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886Service and Operations ManagementEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Starting at €8.20
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The Patel Family: Instilling Values to Cope with Wealth
Werbeck A.; Venza Luca; Liechtenstein, HeinrichCase F-839-EBusiness Ethics and Corporate Social ResponsibilityThis case study delves into the lives of the Patel family in Greenwich, Connecticut. After experiencing a substantial financial windfall, the Patel family finds themselves living a new lifestyle of affluence and luxury that they must learn to come to terms with. The case study discusses the backgrounds of the parents and each of the family members' ability (or inability) to deal with the new found fortune. They discover that philanthropy is a goo...Starting at €8.20