IESE (España)
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FIAFE: Motor Races That Leave No Trace
Nueno, José Luis; Gabarda, GustavoCase M-1336-EEntrepreneurship, Innovation and Change, MarketingFormula E (FEH), officially the FIA Formula E Championship, is a category of car racing that uses electric vehicles only. The series is sanctioned by the Fédération Internationale de l'Automobile (FIA). F1 and NASCAR are WTA (winner takes all) industries. These events are characterized by high barriers to entry and an unusual power asymmetry between WTA companies and their suppliers, buyers and competitors. FEH can only make room for itself by p...Starting at €8.20
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Lastminute.com (B)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1116-EInformation Technologies, MarketingThe activities of lastminute.com following its IPO are described.Starting at €5.74
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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115-EInformation Technologies, MarketingVarious aspects of lastminute.com are analysed: the increase in the asking price for the shares just prior to the company's IPO; the threat of disintermediation; the low conversion rate of subscribers into active customers; and the general evolution of its business model (the entrepreneurs are aiming to reduce their dependence on sales of intermediation services and increase their sales of high value added services).Starting at €8.20
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Lastminute.com (C)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1117-EInformation Technologies, MarketingOne of the biggest challenges facing the company is how to maintain and develop its relationships with suppliers. This case offers a discussion of the advantages and disadvantages of implementing a plan to integrate the suppliers into lastminute.com's technology platform, thus creating switching costs and securing a permanent source of inventory.Starting at €5.74