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Mistura Beauty Solutions
Ron Mulholland; Anthony Davis; Amanda Goupil; Christine Harvey; Kyle MarcusCase IVEY-9B12A034-EEntrepreneurship, MarketingA four-year-old cosmetics company is experiencing the typical difficulties of a company evolving from a mom-and-pop operation to a scalable, systems-driven organization. The CEO and founder recognized a problem and opportunity with foundation makeup. She developed a self-adjusting, hard-powder makeup for use on any skin tone. Following an appearance on a reality TV show for entrepreneurs and numerous other promotional measures, the company’s sale...Starting at €8.20
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The Café Meteor Bistro: Manage or Sell
Ron Mulholland; Stéphane LauzonCase IVEY-9B20A045-EEntrepreneurship, MarketingCafé Meteor Bistro was a newly opened bistro-style restaurant in Haileybury, Ontario. The owners of a nearby lodging business for up to 60 guests had developed Café Meteor Bistro to serve the local market, tourists, and their guests. In January 2019, theStarting at €8.20
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20
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The Kinkajou Bottle Cutter
Ron MulhollandCase IVEY-9B13A034-EEntrepreneurship, MarketingThe inventor of the Kinkajou, a portable glass bottle cutter, has successfully completed a crowd-sourced financing campaign. His funding goal of $75,000 was considered to be quite ambitious and the timeframe in which he aimed to secure the funding was only 30 days. He managed the campaign impressively and exceeded his goal on the last day of the campaign. At this point in his business development, this entrepreneur has secured an offshore manufac...Starting at €8.20
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Stack Brewing: A Little Brewery in the Big Nickel
Ron Mulholland; Cameron Brooks; Benoit Roy; Katarina Schwabe; Cassidy StewartCase IVEY-9B15A004-EEntrepreneurship, MarketingStack Brewing, a start-up craft brewery, has a capacity of approximately 5,600 litres per month based on twelve 117-litre batches per week. A government grant based on growth and job creation potential will help boost production capacity by five times, necessitating the development of additional distribution and marketing communication strategies. The owner cannot afford a listing in the Beer Store, the distribution monopoly owned by Labatt Brewe...Starting at €8.20