IESE (España)
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Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Julia; Sosna, Marc; Darsch, DaveCase EFC-1-EEntrepreneurship, Information Technologies, Innovation and ChangeThis FocusCase is about a young VC-backed technology company in the UK, trying to turn around from a near-death crisis after their market did not pick up. The company Argo Interactive focused, with their innovative software product, on the newly emerging WAP-market. However, after burning through 14 million pound sterling of venture capital, the market had still not shown any signs of life, and the senior management team needed to make an urgent...Starting at €8.20
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Alice Edwards: Losing Control (B)
Porter, Charlie; Brion, SebastienCase DPO-728-ELeadership and People ManagementThe case describes the events surrounding a experience of sexual harassment by a bank employee. After experiencing harassment in the workplace, the protagonist must decide whether to file a formal complaint or leave the bank.Starting at €5.74
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Alice Edwards: Losing Control (A)
Porter, Charlie; Brion, SebastienCase DPO-727-ELeadership and People ManagementThe case describes the events surrounding a experience of sexual harassment by a bank employee. After experiencing harassment in the workplace, the protagonist must decide whether to file a formal complaint or leave the bank.Starting at €8.20