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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Sanctuary Soft: International Expansion Strategies
Groysberg, Boris; Marietta, Geoff; Marshall, Tim; Hartley, AdamCase HBS-409104-ELeadership and People ManagementA U.S.-based security software company considers its options to expand. Different labor-market and labor-law situations are analyzed for the U.S., U.K., Germany, China, and India.Starting at €8.20
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Michael Phelps: "It's Okay to Not Be Okay"
Groysberg, Boris; Knoop, Carin-Isabel; Norris, MichaelCase HBS-421044-ELeadership and People ManagementIn 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time-the highs and lows, successes and struggles. He had lived with mental health issues for much of his life, going public with his struggles in 2015, when he talked about his depression and suicidal thoughts...Starting at €8.20
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Duane Morris: la búsqueda del equilibrio entre el crecimiento y la cultura corporativa en un despacho de abogados
Groysberg, Boris; Abrahams, RobinCase HBS-408S04Leadership and People ManagementDespués de casi 100 años como una de tamaño regional bufete de abogados, Duane Morris entró en un período de crecimiento espectacular dirigida por su CEO Sheldon Bonovitz. Originalmente fundada por los cuáqueros, la empresa tenía una cultura distinta de organización que ofrece una serie de prácticas de negocio únicos o inusuales: un sistema de compensación transparente y flexible, la integración práctica en grupos a través de múltiples oficinas, ...Starting at €8.20
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Kvadrat: Leading for Innovation
Groysberg, Boris; Abbott, Sarah L.Case HBS-413120-ELeadership and People ManagementIn 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's Product Director, had taken over management of the company from their fathers, who had founded Kvadrat in the 1960s. Byriel and Bendix had joined Kvadrat in 1992, and since that time, Kvadrat had grown from 19 million in annual sales to over 86 million. It had expanded its focus ...Starting at €8.20
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Cherie Blair: Inventing Herself
Groysberg, Boris; Abrahams, Robin; Tanne, LindsayCase HBS-411021-ELeadership and People ManagementCherie Blair was famous, or infamous, in the United Kingdom as first lady from 1997 to 2007. Her marriage to Tony Blair, however, was the result of her own groundbreaking career in law--a career she fought to keep during the 10 years of her husband's tenure as Prime Minister, even though it meant bringing suit against his government at times. Blair balanced multiple roles and expectations.Starting at €8.20