IESE (España)
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Amnesty International
Taylor G.; Valor Sabatier, JosepCase SI-36-EKnowledge and CommunicationThis case describes the mission, organisational structure and operation of Amnesty International, the world-wide organisation devoted to the defense of human rights. The issue of recruiting and fund raising is thoroughly explored.Starting at €8.20
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Games for rent in Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCase SI-141-EKnowledge and CommunicationThe case presents the dilemma facing the product manager in charge of the computer game service recently launched by Teléfonos de Portugal. Following an intense advertising campaign, sales have been minimal and the product manager is wondering why this is so and what he can do about it.Starting at €8.20
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Apple's iPhone: Calling Europe or Europe Calling (Abridged)
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-172-EKnowledge and CommunicationAbridged version of SI-167-E case. Apple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path (revenues have increased by a compound annual growth rate (CAGR) of 31% and net income surged ahead at a CAGR of 128%). In 2007, Apple declared that they would once change yet another industry - mobile telephony - with the iPhone. The iPhone was heralded as an immediate success in ...Starting at €8.20
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Apple's iPhone: Calling Europe or Europe Calling
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-167-EKnowledge and CommunicationApple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path (revenues have increased by a compound annual growth rate (CAGR) of 31 % and net income surged ahead at a CAGR of 128 %). In 2007, Apple declared that they would once change yet another industry - mobile telephony - with the iPhone. The iPhone was heralded as an immediate success in the U.S. selling one million uni...Starting at €8.20
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El iPhone de Apple: llamando a Europa o Europa llama
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-167Knowledge and CommunicationApple necesita poca presentación. Tras el exitoso lanzamiento del iPod en 2001, Apple había recorrido una trayectoria de crecimiento rápido (los ingresos se habían incrementado con un crecimiento anual acumulado del 31% y un benefício neto que se había disparado, con un crecimiento anual acumulado del 128%). En 2007, Apple declaró que de nuevo iban a revolucionar otra industria - la de telefonía - con el iPhone. El iPhone se reveló como un éxito ...Starting at €8.20
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Juegos de alquiler en Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCase SI-141Knowledge and CommunicationEl caso presenta el dilema del «product manager» del servicio de juegos de ordenador que Teléfonos de Portugal acaba de poner en marcha. Después de una intensa campaña de promoción, las ventas han sido ínfimas y se pregunta a qué puede ser debido y qué pasos deberá tomar para solucionarlo.Starting at €8.20