IESE (España)
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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115Information Technologies, MarketingSe analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).Starting at €8.20
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Lastminute.com (B)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1116Information Technologies, MarketingDescripción de las actividades de lastminute.com desde su salida a bolsa.Starting at €5.74
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The Windham Family (A): Family Tradition
Batt, Robert; Liechtenstein, HeinrichCase F-897-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Starting at €8.20
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The Windham Family (B)
Batt, Robert; Liechtenstein, HeinrichCase F-898-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Starting at €5.74
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The Montague Family (B)
Batt, Robert; Liechtenstein, HeinrichCase F-877-EEntrepreneurship, Innovation and Change, Leadership and People ManagementSerena was woken up by her father's return from his morning jog. She looks younger than her age and, at 1.68 m tall, suffers from anorexia nervosa, with a threshold of 48 kg. She often feels heavy and ugly, doesn't want to eat, and walks to her internship at Vogue to burn calories. When his parents are away, David is likely to sleep until after midday. On this particular day, his afternoon is spent recovering from a hangover, going over his hazy ...Starting at €5.74
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The Montague Family (A)
Batt, Robert; Liechtenstein, HeinrichCase F-876-EEntrepreneurship, Innovation and Change, Leadership and People ManagementThe Montague family lives in a former aristocratic and fully-restored luxury residence with an indoor pool, gym and staff quarters on London's most exclusive street. They have a low-key approach to wealth - no fast cars or private jets - though they've built up a fine collection of 20th century paintings and sculpture through their charitable foundation. The Montagues have tried to instill in their children a thoughtful and humble ethos about the...Starting at €8.20
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Lastminute.com (C)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1117Information Technologies, MarketingUno de los retos más grandes de la empresa es el mantenimiento y desarrollo de las relaciones con sus proveedores. En este caso se discuten las ventajas y desventajas de implementar un plan que sirva para integrar más y más a los proveedores en la plataforma tecnológica de lastminute.com, estableciendo costes de cambio (switching costs) y asegurando fuentes constantes de inventario.Starting at €5.74
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Lastminute.com (B)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1116-EInformation Technologies, MarketingThe activities of lastminute.com following its IPO are described.Starting at €5.74
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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115-EInformation Technologies, MarketingVarious aspects of lastminute.com are analysed: the increase in the asking price for the shares just prior to the company's IPO; the threat of disintermediation; the low conversion rate of subscribers into active customers; and the general evolution of its business model (the entrepreneurs are aiming to reduce their dependence on sales of intermediation services and increase their sales of high value added services).Starting at €8.20
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Lastminute.com (C)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1117-EInformation Technologies, MarketingOne of the biggest challenges facing the company is how to maintain and develop its relationships with suppliers. This case offers a discussion of the advantages and disadvantages of implementing a plan to integrate the suppliers into lastminute.com's technology platform, thus creating switching costs and securing a permanent source of inventory.Starting at €5.74