HBSP (USA)
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Strategies That Fit Emerging Markets (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Sinha, JayantArticle HBS-R0506CEconomicsThey lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong rea...Starting at €8.20
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Hard Side of Change Management (Spanish version)
Sirkin, Harold L.; Keenan, Perry; Jackson, AlanArticle HBS-R0510GLeadership and People Managementproject duration, particularly the time between project reviews; integrity of performance, or the capabilities of project teams; the level of commitment of senior executives and staff; and the additional effort required of employees directly affected by the change. The DICE framework is a simple formula for calculating how well a company is implementing, or will be able to implement, its change initiatives. The framework comprises a set of simpl...Starting at €8.20
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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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Rediscovering Market Segmentation (Spanish version)
Yankelovich, Daniel; Meer, DavidArticle HBS-R0602GMarketingIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification of consumers according to criteria other than age, residence, income, and such. The predictive power of marketing studies based on demographics was no longer strong enough to serve as a basis for marketing strategy, he argued. Buying patterns had become far better guides to consumers' futu...Starting at €8.20
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In Praise of the Incomplete Leader (Spanish version)
Ancona, Deborah; Malone, Thomas W.; Orlikowski, Wanda J.; Senge, Peter M.Article HBS-R0702ELeadership and People Managementsensemaking, relating, "visioning," and inventing. Sensemaking involves understanding and mapping the context in which a company and its people operate. A leader skilled in this area can quickly identify the complexities of a given situation and explain them to others. The second capability, relating, means being able to build trusting relationships with others through inquiring, advocating, and connecting. Visioning, the third capability, means...Starting at €8.20
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Dónde encontraremos a los líderes del futuro
Hill, Linda A.; Hemp, PaulArticle HBS-R0801JLeadership and People ManagementA menos que cuestionar los supuestos largo arraigadas sobre cómo se supone que los líderes empresariales para actuar y donde se supone que vienen, muchas personas que podrían convertirse en líderes mundiales eficaces permanecerán invisibles, advierte el profesor de Harvard Business School Hill. En lugar de asumir que los líderes deben mostrar un comportamiento que se hace cargo, ampliar la definición de liderazgo para incluir la creación de un co...Starting at €8.20
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Social Intelligence and the Biology of Leadership (Spanish version)
Goleman, Daniel; Boyatzis, RichardArticle HBS-R0809ELeadership and People Managementstronger relationships with higher-ups and subordinates, better performance of her unit, and a big promotion.Starting at €8.20
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How the Best Divest (Spanish version)
Mankins, Michael C.; Harding, David; Weddigen, Rolf-MagnusArticle HBS-R0810FStrategyconsistently able to sell at the right time and in the right way to create the most value for their shareholders.Starting at €8.20
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Creativity and the Role of the Leader (Spanish version)
Amabile, Teresa M.; Khaire, MuktiArticle HBS-R0810GStrategyThe leader's job is not to be the source of ideas but to encourage and champion ideas. Leaders must tap the imagination of employees at all ranks and ask inspiring questions. They also need to help their organizations incorporate diverse perspectives, which spur creative insights, and facilitate creative collaboration by, for instance, harnessing new technologies. The participants shared tactics for enabling discoveries, as well as thoughts on h...Starting at €8.20
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LA LISTA HBR: Ideas innovadoras para 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902AKnowledge and CommunicationNuestro estudio anual de las ideas y tendencias que harán un impacto en el negocio: Elizabeth Warren y Amelia Tyagi creen crédito al consumo debe hacerse tan seguro como cualquier otro producto. Paul Collier y Jean-Louis Warnholz revelan un clima cada vez más favorable a la inversión en el África subsahariana. Amy J. C. Cuddy afirma que el calor y la competencia no son mutuamente excluyentes. John Sviokla predice un aumento de los préstamos peer-...Starting at €8.20