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Putting Your Company's Whole Brain to Work (Spanish version)
Leonard, Dorothy; Straus, SusaanArticle HBS-97407StrategyThe competitive imperative for virtually all businesses today is that simple. Responding to that command is difficult, however, because innovation takes place when different ideas, perceptions, and ways of processing and judging information collide. And it often requires collaboration among players who see the world differently. As a result, the conflict that should take place constructively among ideas all too often ends up taking place unprodu...Starting at €8.20