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BMW Mini: Big Decisions Under the Brexit Cloud
Klaus Meyer; Ken MarkCase IVEY-9B19M013-EStrategyIn April 2017, BMW AG (BMW) faced a big decision regarding which plant should receive the mandate to produce the first electric version of BMW’s iconic Mini car. The leadership team of BMW’s UK operations was determined to keep the Mini at its historical home base in the United Kingdom. However, given the uncertainty arising from the United Kingdom’s decision to leave the European Union—a move commonly known as “Brexit” —how would the team be abl...Starting at €8.20
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Decline or Renewal? (Spanish version)
Goodman, John B.; Palmer, DavidCase HBS-310S06EconomicsFocuses on the origins of economic decline and the problems of economic management in Great Britain, the oldest industrial state. Reviews the formation of macroeconomic policy, welfare policy, and industrial policy in the postwar period. Examines Prime Minister Margaret Thatcher's diagnosis of Britain's ills and explores the effectiveness of her cure.Starting at €8.20