Default Category
-
Voot: Digital Commerce in the World of Connected Screens
Avinash Kapoor; Bandinee PradhanCase IVEY-9B18A051-EMarketing, StrategyIn early 2017, Voot was one of India’s popular video-on-demand (VOD) service providers of movies and television series. By that time, more than 50 million users had installed the application on the Android mobile platform alone. Voot’s parent company, Viacom18 Media Pvt. Ltd. (Viacom 18), was popular for its television channels Rishtey, Colors, MTV, VH1, Nickelodeon, and Comedy Central India. Due to a rise in VOD service providers and a growing n...Starting at €8.20
-
Global Wine War 2009: New World versus Old, Teaching Note
Bartlett, Christopher A.Teaching Note HBS-910412-EMarketingTeaching Note for [910405].Starting at €0.00