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Tamul Plates Marketing: Channel Challenges for an Organic Product
Rajesh AithalCase IVEY-9B20A032-EEntrepreneurship, MarketingIn early January 2018, the chief executive officer and co-founder of Tamul Plates Marketing Private Limited had just confirmed the next round of much-needed funding. Having accomplished this goal, he was reassured that funding was taken care of until 2020. The funds would drive a long-awaited expansion and take the company to its next phase of growth. Although he had worked hard to refine the company’s business model over the previous six to seve...Starting at €8.20