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Bayer CropScience in India (B): Value-Driven Strategy
Charles Dhanaraj; Oana Branzei; Satyajeet SubramanianCase IVEY-9B10M062-ELeadership and People Management, Marketing, StrategyThis supplement to Bayer CropScience in India (A): Against Child Labor focuses on Bayer’s formulation of a value-driven strategy with three pillars: communication, implementation, and education.Starting at €5.74
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Bayer CropScience in India (A): Against Child Labor
Charles Dhanaraj; Oana Branzei; Satyajeet SubramanianCase IVEY-9B10M061-ELeadership and People Management, Marketing, StrategyAWARD WINNING CASE - Indian Management Issues and Opportunities Award, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. This case explores value-driven strategy formulation and implementation by bringing to the fore issues of ethics, responsible leadership, social intiatives in emerging markets, and the global-local tensions in corporate social responsibility. It examines how Bayer CropScience addressed the iss...Starting at €8.20
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Midtown Medical Centre: Exploring Business Expansion Strategies
Minimol MC; Smitha SijiCase IVEY-9B19A025-EEntrepreneurship, MarketingMidtown Medical Centre, a family clinic operating two centres in the Indian state of Kerala, provided quality and convenient health care facilities to nearby communities. Founded in 2016 by six young entrepreneurs, the project had grown to two centres by the second year of operation, serving semi-urban and urban patients in the cities of Thrikkakkara and Aluva. In August 2018, the six entrepreneurs were considering expanding to a third centre, bu...Starting at €8.20
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Bayer CropScience in India (A): Against Child Labor (Spanish version)
Charles Dhanaraj; Oana Branzei; Satyajeet SubramanianCase IVEY-9B10MS61Leadership and People Management, Marketing, StrategyEl caso explora el valor impulsado por la formulación y implementación de estrategias de traer a primer plano las cuestiones de etica, liderazgo responsible, iniciativas sociales en los mercados emergentes y las tensiones global-locales en material de responsabilidad social corporativa. Examina cómo Bayer CropScience trata la cuestion sobre los trabajos infantiles en su cadena de suministro de la semilla de algodón en la India rural entre 2002 y ...Starting at €8.20