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The Talking Hands: Cost and Expansion Conundrum
Sandeep Puri; Nandita Sapra; Shwetambari Kathale; Jhalak SahayCase IVEY-9B20A070-EEntrepreneurship, Marketing, StrategyThe owner and founder of The Talking Hands, a socially responsible restaurant, in Nagpur, India, had launched his company to create job opportunities for persons with disabilities. He wanted to find a balance between customer experience and customer serviStarting at €8.20
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Organic Wellness: Influencing Consumer Decisions via Cause Marketing
Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha MajumdarCase IVEY-9B19A030-EEntrepreneurship, Marketing, StrategyOrganic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and valueStarting at €8.20