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Dhamani Jewels: Becoming a Global Luxury Brand
Applegate, Lynda M.; Mazzanti, LisaCase HBS-815087-EMarketingDhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a top global jewelry brand within the next 10 years. The family had been successful throughout its various inflection points in the past-had it positioned itself well to soon begin comp...Starting at €8.20
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Dhamani Jewels: Becoming a Global Luxury Brand, Teaching Plan
Applegate, Lynda M.Teaching Note HBS-817094-EMarketingTeaching plan for case 815087.Starting at €0.00