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6 Ballygunge Place: Has the Brand Reached Its Destination
Soumya Sarkar; Madhupa BakshiCase IVEY-9B19A004-EEntrepreneurship, Marketing, StrategyIn 2016, the promoters of Savourites Hospitality Private Limited, which owned the fine-dining restaurant 6 Ballygunge Place, in Kolkata, were visiting London to explore possible future growth plans. Their foray into the market of Bengali cuisine through 6 Ballygunge Place had been successful and had developed into a strong destination brand. With a view to growing, Savourites’ promoters had ventured into newer product offerings and had tried movi...Starting at €8.20
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Dhamani Jewels: Becoming a Global Luxury Brand
Applegate, Lynda M.; Mazzanti, LisaCase HBS-815087-EMarketingDhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a top global jewelry brand within the next 10 years. The family had been successful throughout its various inflection points in the past-had it positioned itself well to soon begin comp...Starting at €8.20
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Marketing of a Bollywood Film: Ankur Arora Murder Case
Soumya Sarkar; Ami ShahCase IVEY-9B14A046-EMarketing, StrategyAnkur Arora Murder Case (AAMC) was billed as the first medical negligence drama coming out of the Hindi movie industry in Mumbai (popularly referred to as Bollywood). Inspired by true events, the film received good critical response even though it was not the routine song-and-dance fare produced by most production houses. The project was beset by certain constraints, both external and intrinsic to the team. The producer of the movie was convinced...Starting at €8.20
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Parul's Profit Predicament: Growth and Branding Challenges of a Publisher
Subhadip Roy; Soumya SarkarCase IVEY-9B14A024-EEntrepreneurship, Marketing, StrategyParul Prakashani started out as a textbook publisher in 1961. Slowly, it diversified into a wide repertoire of non-textbooks for children, young adults and adults. In early 2013, the non-textbook division of the company is not earning enough revenue, while strong revenues are coming from textbooks. The major issue faced by Parul is how to grow the non-textbook business. This requires significant branding activity and a marketing communication pla...Starting at €8.20
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Dhamani Jewels: Becoming a Global Luxury Brand, Teaching Plan
Applegate, Lynda M.Teaching Note HBS-817094-EMarketingTeaching plan for case 815087.Starting at €0.00