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Maha Research Labs: Sales Force Expansion
Sandeep Puri; Darren Meister; Archishman Latyan; Shreeya DashCase IVEY-9B18A070-EEntrepreneurship, MarketingIn March 2018, the managing director of Maha Research Labs Private Limited, a pharmaceutical company in India, was charting his 2020 vision for the company. His ambitious plan was to achieve net revenue of ₹1 billion in 2018 and to have a pan-Indian preseStarting at €8.20
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AGL: An Electric Utility Dealing with Disruptive Innovation
Tom Houghton; Philip SugaiCase IVEY-9B16A036-EMarketing, StrategyAGL Energy, a long-time traditional energy supply company in Australia, was facing competition as alternative sources of energy, such as solar power and batteries, were taking root in both the marketplace and with energy-conscious homeowners. The trend of homeowners who opted to supply their own energy needs and go off the grid was described as a “death spiral” for utility companies. In response, AGL Energy appointed a new chief executive officer...Starting at €8.20