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Manik Distribution Agency: An Existential Challenge
Sapna Popli; Bikramjit Rishi; Lovesh JethwaniCase IVEY-W33392-EMarketing, StrategyMr. Dharamdas Desai was running a distribution agency in Madhopura, a town in the state of Madhya Pradesh, India. He asked his son, Paresh, to analyze the business’s financial situation. Paresh found that the business’s post COVID compound annual growth rate was around 4 per cent and the operating profits had also declined. Paresh looked at the business situation and wanted to revamp the business strategically. Paresh came out with three alternat...Starting at €8.20
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20
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Muscle-RDX: Product Positioning and Communication Strategy
Prem Dewani; Achint NigamCase IVEY-9B17A004-EEntrepreneurship, MarketingStrength Pharma was an Indian health care company that focused on developing, manufacturing, and marketing products that catered to the sports nutrition market in India. The senior director of marketing was responsible in March 2016 for managing the upcoming launch of the company’s newest whey protein supplement, Muscle-RDX. This new product would be the first protein supplement for high-endurance athletes ever to be approved by the Food Safety a...Starting at €8.20
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Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product
Prem Dewani; Achint NigamCase IVEY-9B16A062-EEntrepreneurship, MarketingThe senior director of marketing for Strength Pharma, an Indian sports nutrition company, was managing the November 2016 launch of the company’s whey protein supplement, Muscle-RDX. This product would be the first protein supplement approved by the Food Safety and Standard Authority of India for athletes who participated in high-endurance sports. Muscle-RDX would provide a domestic option for Indian athletes who competed in these sports and who w...Starting at €8.20
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Café Niloufer: Exploring Potential Growth Alternatives
Bikramjit Rishi; Vinit DaniCase IVEY-W33644-EMarketing, StrategyIn February 2022, Café Niloufer, based in Hyderabad, India, was contemplating transforming its product lines of Irani tea, onion samosas, and Osmania biscuits, to grow its customer base over several other competitive brands. Anumula Shashank, Café Niloufer’s managing director, wanted to update the brand by strengthening their product portfolio to meet the needs of new-age consumers. Cafes/lounges that provided a variety of beverages were projecte...Starting at €8.20