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Facebook's Predicaments: Incidental, Inadvertent, or Intentional?
Bikramjit Rishi, Rajkumari Mittal, Parul SinhaCase IVEY-W27654-EMarketing, StrategyBy October 2021, the US social media giant Facebook Inc. had been dominating the social media market globally with the highest number of active users. It owned four of the biggest social media platforms—Facebook, WhatsApp, Messenger, and Instagram. However, the company’s history was marked by controversies ranging from ethical matters to social issues. The various crises it had faced to date included thousands of internal documents leaked by whis...Starting at €8.20
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Facebook's Predicaments: Incidental, Inadvertent, or Intentional? - Teaching Note
Bikramjit Rishi, Rajkumari Mittal, Parul SinhaTeaching Note IVEY-W27655-EMarketing, StrategyTeaching note for product W27654.Starting at €0.00
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Nokia Life Tools: A Strategic Innovation to Tap into India's Rural and Newly Urban Population
Ariff Kachra; M.B. Sarkar; Kirti Madhok SudCase IVEY-9B11M055-EMarketing, StrategyThe vice president and managing director of Nokia India needed to decide whether to undertake an all-India launch of Nokia’s newest service offering for emerging markets, called Nokia Lifetools (NLT). The NLT pilot was very successful, with consumer adoption and retention rates over 70 per cent. However, offering services and applications that came directly loaded onto a handset was new for Nokia, put it in direct competition with service provide...Starting at €8.20