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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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Mawlyngot’s Tea Growers' Cooperative
Teidorlang Lyngdoh; Gopalakrishnan Narayanamurthy; Sridhar GudaCase IVEY-9B17A016-EEntrepreneurship, Marketing, StrategyIn 2003, Mawlyngot Tea Growers’ Cooperative Society (MTG), a village cooperative in Meghalaya, India, was spearheaded by a local teacher who wished to lift the village’s people up from poverty, transform their lives, and improve their economic condition. The cooperative started with just a few farmers from the village, but by the end of 2013, the village was growing tea on nearly 90 hectares of land, involving almost all 45 households of the vill...Starting at €8.20
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility
Anupama Prashar; Parul GuptaCase IVEY-W26368-EMarketing, StrategyIn February 2021, the Indian government announced new regulations to increase the accountability of social media companies for misusing their platforms in spreading fabricated news, misinformation, and obscene material. The new rules were not welcomed by some prominent social media companies, including Twitter. The giant microblogging network claimed that the new rules were designed to suppress freedom of speech among the citizens of India, one o...Starting at €8.20
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility - Teaching Note
Anupama Prashar; Parul GuptaTeaching Note IVEY-W26369-EMarketing, StrategyTeaching note for product W26368.Starting at €0.00