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Vishwa Foundation: Propagating the Ancient Wisdom of Holistic Well-Being
Vinit Dani; Ramesh AvadhanamCase IVEY-W33355-EDecision Analysis, MarketingThe international Vishwa Foundation (Vishwa), based in India, was started four decades ago to promote holistic healing and wellness based on the tenets of swaasthya and ancient Ayurvedic texts. Vishwa had revived the Vedic tradition of Agnihotra, or fire-offering, a daily ritual performed at the auspicious hours of dawn and dusk. The organization offered spiritual products that used Agnihotra ash as a key ingredient, offering a unique and traditi...Starting at €8.20