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Eureka Forbes Ltd: Growing the Water Purifier Business
S.K. "Bal" Palekar; Ramasastry ChandrasekharCase IVEY-9B10A007-EMarketing, StrategyIn March 2007, the vice-chairman and managing director of Eureka Forbes Ltd. is reflecting upon 25 years of market leadership in the water purifier business in India, but is troubled by the very low penetration compared to potential. In 25 years, the company has undergone significant evolution in all of its key strategic levers - technology, brands and channels. Can the company use its vast market learning and experience to achieve a breakthrough...Starting at €8.20