Default Category
-
Mukunda Foods Private Limited: The Consumer Market Foray
Meenakshi Nagarajan; Arun KumarCase IVEY-9B16A058-EEntrepreneurship, MarketingIncorporated in 2012, Mukunda Foods Private Limited (Mukunda) was an Indian robotics company that focused on innovative, internet-enabled smart devices for use in home and industrial kitchens. These devices could be controlled with a smartphone application. Mukunda started as the manufacturer of the DosaMatic, an automatic tabletop machine that made dosas (a popular Indian food). The machine was targeted at the industrial market. Mukunda’s chief ...Starting at €8.20