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Bestseller — Facing a New Competitive Landscape in China
Michael W. Hansen; Marcus Moller Larsen; Torben PedersenCase IVEY-9B11M054-EEntrepreneurship, Marketing, StrategyIn the fall of 1996, Bestseller became one of the first international fashion companies to enter the Chinese retail market. Earlier that year, Allan Warburg and Dan Friis had made contact with the CEO of Bestseller A/S, Troels Holch Povlsen, regarding the prospect of selling Bestseller brands in China, where they felt there were many business opportunities. Holch Povlsen found himself convinced by the two entrepreneurs’ enthusiasm for the Chinese...Starting at €8.20