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Babcock: An Innovative Business Model in the Mining and Construction Industy
Collection: IESE (España)Ref.: M-1329-EPublished: Mar 4, 2015Format: pdfPages: 14Language: English - Teaching Note
CSL: Rebranding “The Biggest Company No One’s Ever Heard Of" - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W34630-EPublished: Oct 13, 2023Format: pdfPages: 9Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: pdfPages: 16Language: English - Case
CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Collection: Ivey Business School (Canada)Ref.: IVEY-W34093-EPublished: Oct 13, 2023Format: pdfPages: 16Language: English