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- Case
Ashby Pharmaceuticals
Collection: IESE (España)Ref.: M-1208-EPublished: Apr 18, 2008Format: pdfLanguage: English - Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: pdfLanguage: English - Case
From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A083-EPublished: Oct 28, 2020Format: pdfLanguage: English - Article
Rediscovering Market Segmentation (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0602GPublished: Feb 1, 2006Reviewed: Nov 1, 1988Format: pdfLanguage: Spanish - Case
Harlequin Romances - Polonia (A)
Collection: HBSP (USA)Ref.: HBS-505S16Published: Feb 26, 1990Reviewed: Oct 6, 1993Format: pdfLanguage: Spanish - Case
Otago Museum
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10B007-EPublished: Jul 29, 2010Format: pdfLanguage: English - Case
Zespri Grows
Collection: HBSP (USA)Ref.: HBS-519047-EPublished: Nov 26, 2018Reviewed: Apr 19, 2019Format: pdfLanguage: English - Case
MasterCard: Driving Financial Inclusion
Collection: HBSP (USA)Ref.: HBS-515035-EPublished: Oct 28, 2014Reviewed: Jun 16, 2016Format: pdfLanguage: English - Case
Hindustan Unilever Limited Versus USV Private Limited: An Advertising Skirmish
By Ajeet SharmaCollection: Ivey Business School (Canada)Ref.: IVEY-W27508-EPublished: Jul 28, 2022Format: pdfLanguage: English - Case
MitiMeth: A Nigerian Social Enterprise Goes Global
Collection: Ivey Business School (Canada)Ref.: IVEY-W26019-EPublished: Aug 12, 2022Format: pdfLanguage: English