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Yogurt Mamas: Probiotics in Tanzania
Oana Branzei; David J. Sharp; Jessica Kelly; Osama SiddiquiCase IVEY-9B09M051-EEntrepreneurship, Marketing, StrategyThis case illustrates a grassroots enterprise's path to self-sufficiency in a subsistence market context. It explores the gradual evolution of a business model with strong social mandates (pro-health, pro-women) and asks which growth options best marry profitability and positive social change. The Mwanza, Tanzania-based Yogurt Mamas emerge as entrepreneurial role models in their communities, with funds from Western donors and an exciting new tech...Starting at €8.20
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Facebook's Predicaments: Incidental, Inadvertent, or Intentional? - Teaching Note
Bikramjit Rishi, Rajkumari Mittal, Parul SinhaTeaching Note IVEY-W27655-EMarketing, StrategyTeaching note for product W27654.Starting at €0.00