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Blue Sky Ranch: Sustainable Meat
Vida Morkunas; Kristin MathesonCase IVEY-9B20A024-EEntrepreneurship, MarketingIn 2018, the owner of Blue Sky Ranch, a heritage pig farm in British Columbia, Canada, was reviewing her business options. She had been producing premium-priced, high-quality pork for two years; however, despite growing demand from restaurants, grocers, and consumers for high-end, sustainably raised, free-range meat, Blue Sky Ranch was not yet profitable. The owner faced several challenges in processing and delivering her product to clients, and ...Starting at €8.20
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Nashville Predators: Marketing Strategy for an NHL Franchise
June Cotte; Jamie DuncanCase IVEY-9B09A006-EMarketingIn summer 2008, the Nashville Predators' management team was considering the strategy behind marketing the team. They thought it prudent to investigate the feasibility of opportunities in other hockey markets throughout North America, should a new owner want to move the team. Management had to consider both financial returns and on-ice success. They needed to create a comprehensive strategy, starting from a recommended location, and moving throug...Starting at €8.20