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Mission Produce
Alvarez, Jose B.; Shelman, MaryCase HBS-514023-EMarketingTo maximize their effectiveness, color cases should be printed in color. As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, inves...Starting at €8.20
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Lipman: Vertical Integration in Fresh Tomatoes
Alvarez, Jose B.; Knoop, Carin-IsabelCase HBS-516053-EMarketingLipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End market consolidation in the retail space has driven vertical integration in the extremely competitive fresh tomato business, where farm gate prices have not changed in 30 years. The company is facing pressure from climate change, alternative uses for farm land,...Starting at €8.20
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Mu oz Group: Sustaining Global Vertical Integration Through Innovation
Alvarez, Jose B.; Lobb, AnnelenaCase HBS-515011-EMarketingThe Mu oz Group, a vertically integrated fruit, flower, juice and ice cream supplier, was at a strategic crossroads. What was the best way to achieve profit goals and provide the company with sustainable competitive advantage? Mu oz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Mu oz had to choose the best way to...Starting at €8.20