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Farm Harvest: A Distribution Dilemma
Semila Fernandes; Pooja Gupta; Vidyasagar A.Case IVEY-9B18A060-EEntrepreneurship, MarketingIn 2017, Farm Harvest Pvt. Ltd., a company that produced and marketed fresh corn and ready-to-eat corn products, was facing distribution problems. The owner and managing director of the company, was worried about the sales of his company’s products. DurinStarting at €8.20
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Organic Wellness: Influencing Consumer Decisions via Cause Marketing
Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha MajumdarCase IVEY-9B19A030-EEntrepreneurship, Marketing, StrategyOrganic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and valueStarting at €8.20