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Indian Premier League: Re-energizing Cricket
Vasant Sivaraman; K.S. UthamCase IVEY-9B12M056-EMarketing, StrategyThis case deals with cricket in India following the 2007 World Cup and leading to the early manifestations of the Indian Premier League’s Twenty20 cricket championship (IPLT20). Following the elimination of India from the knock-out phase of the World Cup 2007 (One Day Cricket) championship, the Board of Control for Cricket in India (BCCI) and team sponsors found themselves at a crossroads. Other sports and entities were competing with cricket for...Starting at €8.20
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldTeaching Note IVEY-W26693-EMarketing, StrategyTeaching note for product W26692.Starting at €0.00
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldCase IVEY-W26692-EMarketing, StrategyOn March 1, 2020, when news of the COVID-19 pandemic emerged, it meant an existential threat to the survival of businesses internationally. L’Abode Accommodations, a full-service property management company based in Sydney, Australia that specialized in mid- to high-end luxury vacation homes, was no exception. Virtually overnight, the company experienced an alarming number of contract cancellations. To make matters worse for an industry dependent...Starting at €8.20