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National Dairy: Defending Market Leadership
Subrat Sarangi; Debasis PradhanCase IVEY-9B15A001-EEntrepreneurship, Marketing, StrategyThe head of marketing and sales at National Dairy, a quasi-government co-operative enterprise in the Indian state of Odisha, is hounded by the threat from private milk marketing firms that are attempting to overtake the monopoly position enjoyed by National Dairy for close to three decades. The title company’s field salesforce provides intelligence reports from the market, indicating that National Dairy’s authorized retailers and bulk customers (...Starting at €8.20
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Pahalwan's: Need for a New Marketing Strategy
Jyoti Sharma; Subhadip RoyCase IVEY-9B14A055-EEntrepreneurship, Marketing, StrategyPahalwan’s was a chain of four outlets that offered sweets, snack food and fast food in Jammu, India. It had a major presence in the state of Jammu and Kashmir and was delivering products to other parts of India, such as Delhi. However, local, national and international food retailers had entered the market, increasing the competition. Changing consumer preferences had also started affecting the company. Pahalwan’s did not believe in advertising ...Starting at €8.20
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Green ChillyZ: Redefining Market Boundaries
Subrat SarangiCase IVEY-9B17A026-EEntrepreneurship, Marketing, StrategyIn 1999, three brothers opened a small fast food outlet in a small city in Eastern India. The geodemographics of the city changed markedly over the next few years, providing the brothers with an opportunity to redefine their business and grow. By focusing on who their customers were and what they needed, the brothers created a new market in the city's fast food sector, avoiding the entrenched competition in the existing market. The brothers’ vent...Starting at €8.20