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COMPFED: The Dairy Cooperative Distribution System
Subhash Jha; Atanu AdhikariCase IVEY-9B11A047-EMarketing, StrategyBihar State Milk Cooperative Federation (COMPFED) had been marketing its milk and milk-related products under the Sudha brand name in the Bihar and Jharkhand regions of India for three decades. It operated through six unions and two dairies to process the milk collected from nearly 4,000 village-level cooperatives. COMPFED appeared to have a competitive advantage for its supply of milk, since it maintained the largest network for milk procurement...Starting at €8.20