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Digital Publishing: Pothi.com
Rojers P. Joseph; Shishir K. JhaCase IVEY-9B12M037-EMarketing, StrategyPothi.com was a start-up publishing platform that offered print-on-demand (POD) self-publishing services for customers in the Indian market. In 2008, Pothi was launched during a digital transformation that gripped the worldwide publishing industry. Though Pothi had made steady progress in the two years it had been operating as a POD platform, the future remained uncertain, given that POD was a fairly new concept in India and that the country’s pu...Starting at €8.20
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Centuryply: Developing a Power Brand in a Commoditized Market
Saikat Banerjee; Abhra BanerjeeCase IVEY-9B12A042-EMarketing, StrategyCenturyply operates in the building materials space - specifically, in interior decoration with plywood, laminates and decorative veneers - alongside other categories like cement, shipping, and logistics. In India, this market is dominated by unorganized players, and plywood has always been treated as a commodity by marketers. Given the boom in real estate across residences and offices, as well as the current rapid lifestyle changes in India, the...Starting at €8.20