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Sustainable Tea at Unilever (Spanish version)
Henderson, Rebecca M.; Nellemann, FrederikCase HBS-714S15MarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Starting at €8.20
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Sustainable Tea at Unilever, Teaching Plan
Henderson, Rebecca M.; Nellemann, FrederikTeaching Note HBS-712448-EMarketingTeaching Plan for 712438.Starting at €0.00
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Himalaya Drug Company: Repositioning a Herbal Soap
S. Ramesh Kumar; Venkata Seshagiri Rao; Narayana Trinadh KotturuCase IVEY-9B13A048-EMarketing, StrategyIn an initiative to develop its herbal soap offering and create a repositioning strategy for its soap products, one of the front-runners in the Indian skincare market explored the perception of the brand image, using survey data to compare its own image with those of two of its strongest competitors. The challenge for this brand was to reposition itself and build its equity after taking into consideration the perceptual results of the study and t...Starting at €8.20
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Sustainable Tea at Unilever
Henderson, Rebecca M.; Nellemann, FrederikCase HBS-712438-EMarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Starting at €8.20