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Maruti Suzuki India: Defending Market Leadership in the A-segment
Jaydeep Mukherjee; Gaurav Mathur; Nikhil DharCase IVEY-9B15A016-EMarketing, StrategyMaruti Suzuki India Ltd. (MSIL), a subsidiary of Suzuki Motor Corporation Japan, is considering a new product introduction to defend its pre-eminent position and retain its competitive advantage in the Indian car market. Three different choices have emerged, out of which only one can be pursued. There is a need to reassess MSIL’s potential growth opportunities and strategy for competing in the A-segment. Which product should MSIL invest in to suc...Starting at €8.20