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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCase IVEY-9B19A058-EMarketing, StrategyBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioStarting at €8.20
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GiveIndia: On the Net for a Cause
Sanjeev Tripathi; Shashank BhaskerCase IVEY-9B16A002-EMarketing, StrategyStarted in 2000, GiveIndia is a web-based donation platform headquartered in Mumbai, India. It uses online tools and social media to engage with donors and encourage donations to be made to various non-governmental organizations. GiveIndia’s chief executive officer wants to develop a strategic approach for social media communication, which is gaining greater acceptance in India. As part of its online initiatives, GiveIndia has been running a sear...Starting at €8.20