Default Category
-
Forus Health: Crossing the Disruptive Product Chasm
Ramesh Narasimhan; M.V. Ravikumar; Nattuvathuckal BarnabasCase IVEY-9B14A064-EEntrepreneurship, Marketing, StrategyIn April 2013, the co-founder and chief executive officer of Forus Health Private Limited sat in his office in Bangalore, India contemplating the future direction of his company. He was under pressure by his venture capital partner to rapidly penetrate the market for 3nethra — an innovative, multi-functional and low-cost ophthalmology device — before imitators stepped in. Given its features and advantages over expensive imported specialized tools...Starting at €8.20